Pulse of Fundraising - February 2024

Tapping into Peer-to-Peer Fundraising
For many nonprofits in the greater Boston area, fundraising for the Boston Marathon is in full swing. Last year alone, peer-to-peer fundraising for this historic event brought in $40.3 million to nonprofits in our area. But peer-to-peer (P2P) fundraising—where supporters ask friends and family to donate to a cause they are invested in—is a strategy nonprofits can utilize year-round. The following resources provide insights into P2P fundraising best practices.

The P2P Soap Box

This podcast series from the P2P Professional Forum is all about tips and best practices for successful P2P fundraising. Episodes cover topics such as building deeper relationships and ethical storytelling, and feature interviews with nonprofits that utilize P2P fundraising strategies well, including the National Kidney Foundation and the Pan-Mass Challenge. All episodes are available on Spotify and Apple Podcasts.

How to Convert Peer-to-Peer Participants Into Monthly Donors

This article from Blackbaud discusses tips and strategies for how to convert your one-time fundraisers to loyal supporters: “Done right, your P2P event can be a ready-made source of excellent prospects for your sustainer program. Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors.”

How Peer-to-Peer Fundraising Transforms Giving

This article by Whit Hunter, co-founder of betterworld, discusses the impact of P2P fundraising on the sector, along with benefits and some challenges that come with this method of fundraising. “Peer to peer online fundraising has revolutionized the way people give, transcending geographical boundaries and transforming the landscape of charitable giving,” Hunter writes. “It's more than a financial transaction; it's a movement where everyone has the potential to be a catalyst for change.”

Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It):

This piece by Lance Trebesch, CEO of Eventgroove, provides a good overview of P2P fundraising basics, outlines the differences between P2P and crowdfunding, and offers ideas for how to get started. “By offering peer-to-peer, you’re providing supporters another way to participate, thus enabling them to tailor their experience with your organization,” writes Trebesch.

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