Pulse of Fundraising - December 2022

Developing a Case for Support

A case for support is a key document for any nonprofit - a straightforward, engaging, and inspiring way to communicate the most important aspects of your work with your donors, trustees, employees, and funders. Whether it is developed for a specific campaign or to support an annual fund, a case for support helps to communicate your mission, vision, values, and goals. If you are ready to jump in to write (or perhaps update) a case for support, here are some resources to get you started.

The Six Elements of Your Case for Support: Part 1The Six Elements of Your Case for Support: Part 2

In this two part series, Campbell and Company outline six key areas of an effective case for support (Context, Impetus, Vision, Plan, Credential, and Appeal) and then dig into each with details and examples. 

Writing a Compelling Case for Support: Four Steps for Getting Started

Getting started can be the most daunting part of creating a case for support. In this article the team at CCS Fundraising outlines four steps to get you started, each of which can help engage stakeholders, clarify purpose, and identify next steps. 

Developing Your Nonprofit's Case for Support

Robin L. Cabral, MA, CFRE shares best practices for creating a case for support and tips for how and when to use it with your varied stakeholders in this webinar. Robin also shares valuable context for the difference between and internal case and an external case, and why you should have both! 


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