The Pulse of Fundraising – September 2020

Pulse of Fundraising

There’s no doubt about it, this year is anything but ordinary. Wondering how to move forward during a crisis? We have you covered. Check out these tips for successful end of year of fundraising.

In any ordinary fourth year, we face election fundraising, but this fourth year, we face an election process quite different from past years, a pandemic that is on the verge of being out of control, racial injustice, and social and societal unrest. Not your ordinary year, but yet, you still need to plan.
Computer screen with stock market graphThe Racial Funding Gap Can’t Continue in the Pandemic

Echoing Green and the Bridgespan Group recently collaborated to research the depth of racial inequities in philanthropic funding.
Two of the biggest factors holding back philanthropy’s efforts to advance social change are rooted in race. One is understanding the role of race in the problems philanthropists are trying to solve. The second is the significance of race when it comes to how philanthropists identify leaders and find solutions.


Maintaining Your Nonprofit Identity in a CrisisThought bubble with light bulb in the middle

Whether you find yourself in the midst of your own organizational crisis or are simply witnessing the many cultural crises we’re experiencing right now, it is critical to point your organization back to your mission, vision and values.

Maintaining your identity in the middle of a crisis enables your audiences — staff, donors and partners — to clearly understand who you are and what you stand for as an organization.


giving tuesday logo - heart in a globeMaking the Most of #GivingTuesday in 2020

As online mechanisms and opportunities continue to drive fundraising forward in 2020 — and potentially the years to follow — it is more important than ever for nonprofits to consider participating in #GivingTuesday.

Now on its eighth year, #GivingTuesday has evidenced its ability to harness hundreds of millions of dollars in donations each year. That’s why #GivingTuesday is a great way to get your donors engaged financially or through volunteering.

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