Pulse of Fundraising - January 2022

As we head into 2022 our reading has been focused on growth, improvement, and hope for a brighter year. Whether your focus is individual giving or electronic communications, we hope you enjoy a tip or trick to help tighten your copywriting or enhance an upcoming campaign.


How I Grew This Newsletter: What Worked, What Didn't, Weird Metrics I Use

Are you wondering how to improve your e-newsletter metrics? In a recent issue of Total Anarchy by Ann Handley, she discusses the strange tips that have produced great results in her own successful e-newsletter. Some interesting topics she expanded on are the importance of personal follow up with her subscribers and the importance of "influencer" relationships as they relate to your field. Ann described the reciprocity of shouting out the good works of others and how this friendship could benefit both parties. 

2022 Cause Awareness & Giving Day Calendar for Nonprofits

Would you like to utilize Giving Days in your 2022 planning? Nonprofit Tech for Good has provided us with a comprehensive list of awareness and giving days that nonprofit fundraisers and communications experts may use to plan out their online and social media fundraising campaigns. 

How “strategic philanthropy” has harmed our sector, and why it refuses to die

An intriguing article from Vu Le's NonprofitAF newsletter has us thinking as we head into the new year. In the article titled, "How 'strategic philanthropy' has harmed our sector, and why it refuses to die" Vu discusses the many ways the funders' attempt to be "strategic" has instead derailed the work of nonprofits. In the past, funders who used to give out general operating funds have now become restrictive and prescriptive. Funders are forcing nonprofits to change their strategies, with typically poor results. Vu also discusses some underlying racial and gender elements and the role of conditioning.

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