Pulse of Fundraising - March 2022

In honor of Women’s History Month, the articles below highlight the increasing impact that women donors have on the philanthropic landscape.  From in-depth research on gender giving tendencies, the generational differences of donors and the best ways to engage women with your nonprofit, these resources will provide development professionals with tangible tactics to engage their donors in a more strategic and thoughtful way.


How Women Will Shape Philanthropy in the Decade Ahead

This article from The Chronicle of Philanthropy highlights how best to engage women donors and the importance of building a trust-based partnership.  By learning what motivates their giving, along with the overarching shift in their approach to philanthropy, we can better approach and solicit gifts from this increasingly important demographic.


Engaging Women As Donors

The Lilly School of Family Philanthropy provides an overview of the impact women’s giving has on nonprofits.  “Fundraisers must be intentional, using research to guide best practices in engaging women as donors.” By highlighting the strategic focus development professionals can have when viewing their donor base, the research provided in this article outlines a strong case on why approaching women donors should be at the top of your list.


Generational Change Seen in Philanthropic Women

Diving further into the differences between gender and giving, this article looks further into the intentions behind women’s decisions in giving, vehicle through which they make their donations and the generational differences seen in gender giving.  As development professionals, this insightful information allows for a more strategic approach to our donors, not only by gender, but age too. 


The Future of Fundraising: Alternative Giving

AFP dives deeper into gender differences when it comes to alternative methods of raising funds – crowdfunding.  With an estimated $34.4 billion raised globally since emerging into the field, this article outlines seven key findings on how gender impacts this fundraising mechanism.  “For women donors in particular, the report underscores the importance of depth, trust and community.”

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