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Women in Development of Greater Boston

The Program Committee Presents Brown Bag Lunch at Your Desk:

"Developing and Managing the Donor Experience for Mid-level Donors"

Read the summary from this program

Presenter: Sondra Madison

Annual fund donors are often undervalued by organizations as high dollar annual donors and especially as major gift prospects. Ninety percent of high dollar donors come from the annual mailing database. This session will present a unique way of developing and managing the donor experience for mid-level donors to major gift prospects. Key to the donor experience is the seamless movement of a donor from their entry level gift to meaningful philanthropic support driven by the donor's passion for the organization and its mission.

This session will provide the following:

• A comprehensive view of Donor Experience Management - from acquisition to closing the gift.
• The best practices for modeling and analysis of donor giving behavior.
• The benefits of constructing a 360 degree view of the donor.
• How to use donor interactions to drive strategy through THD's MindMap process.
• The benefits of developing micro-segments of donors using trigger-based modeling within a dynamic environment.
• Recommended measurements for donor engagement incorporating Moves Management.

Sondra Madison is a seasoned professional with twenty seven years of working in or with non-profit organizations. She began her career at the Boys & Girls Clubs of Middlesex County, Inc., beginning in direct service by working with highly at-risk youth. She left the agency after sixteen years, after serving as its CEO. During her tenure the Clubs grew from a single service site to six service sites in three cities. After a short time at an educational foundation, she joined Diversified Nonprofit Services and consulted with non-profits across the country on management and resource development matters. Most notably, she developed an innovative strategic development tool that is still being used with clients today. 

In 2006, she joined Mass Audubon to head its $55MM Comprehensive Campaign. During her tenure she not only met the campaign goal during trying economic times but also built a sustainable model for a major gift program taking into account the needs of the parent and affiliate agencies. Sondra joined the THD team in 2009 to head the Donor Advancement Department. 

 Thursday, December 15, 2011
12:00-1:00 p.m. EST
Log-on details will be sent to participants a week before the webinar.

Cost: $15 for WID members; $25 for non-members, late registration (after 12/7/11)

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