information request | comments and feedback | email this page 

Upcoming Programs | Archives of Past Programs

Women in Development of Greater Boston

The Program Committee Presents Brown Bag Lunch at Your Desk:

"20 Direct Response Strategies to Win Back Your Lapsed Donors and Members"

Read the summary from this program

Presenters: Jodi Scheib, V.P., Fundraising at DMW Direct and David Hazeltine, V.P., Fundraising at DMW Direct

Is your lapsed donor file shrinking? Are your overall membership retention numbers not what they used to be? Re-capturing lapsed donors and members is a key initiative in every organization's annual plan, and WIDGB would like to offer you and your fellow members some insight that you can incorporate into your fundraising and/or membership programs.

Join us as WIDGB presents a comprehensive 40-minute webinar which will provide you with 20 great direct mail and e-mail lapsed re-capture strategies that you can implement immediately. Multi-part campaigns, the use of freemiums and premiums, and discount offers are a few of the strategies that will be presented. We will also cover some messaging strategies you can use to prevent donors and members from lapsing, and direct mail and e-mail samples, case studies, and results will be displayed. The format will be a 30-minute presentation, followed by 10 minutes of Q&A.

Jodi Scheib - V.P., Fundraising at DMW Direct
With more than 10 years of experience in direct mail and database marketing with an emphasis on strategic planning, as well as end-to-end program execution and analysis, Jodi's approach allows her to focus on each organization's specific needs and unique challenges, and then develop a strategy that meets their fundraising objectives and budget. Prior to joining DMW Direct, Jodi served as the Membership Manager at KUAT Television and Radio in Tucson, AZ where she managed all aspects of their Individual Giving Program

David Hazeltine - V.P., Fundraising at DMW Direct
In addition to his client services and account supervision role, David is also chief steward for new business development, and continuous refinement of the agency's mission, culture and vision. His 25-year career in marketing and fundraising has included serving numerous clients, primarily in the areas of business development, campaign strategy, creative and print & direct mail production in both the for-profit and non-profit sectors.  David is an active member of - and frequent conference & event presenter for - various organizations, including the Council for Advancement and Support of Education, Association of Fundraising Professionals, Annual Giving Professionals Network, New England Direct Marketing Association, the New England Association for Healthcare Philanthropy, New England Museum Association, Direct Marketing Association, Direct Marketing Fundraisers Association, and the Print On Demand Initiative.

 Wednesday, April 6, 2011 Webinar
1:00-1:40 p.m. EST
Log-on details will be sent to participants a week before the webinar.

Cost: $15 for WID members; $25 for non-members, late registration (after 3/30/11)

[ Back ]