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Women in Development of Greater Boston

The Program Committee Presents:

"Your Donor Communications, Bless Their Hearts: Are They Any Good?  The Amazing do-it-yourself Audit"

Sponsored by:

Read the summary from this program

Speaker: Tom Ahern, ABC President, Ahern Communications, Ink.

Effective donor communications all have a dozen or so things in common. These secrets to success derive from many fields: marketing, psychology, eye-motion studies, journalism, and of course fundraising's own vast body of knowledge. Today, you'll learn what the world's top communicators know about the subtle science of persuading people to give and stay loyal--AND you'll learn to judge your own materials against these very same standards. This session equips you to return to your desk and ruthlessly (but profitably) assess the competence of your donor and prospect communications materials.

Tom Ahern is considered one of North America's leading authorities on donor communications. Each year, he delivers dozens of workshops on the techniques of (and psychology behind) successful fundraising communications. In 2009, CASE named him a "Faculty Star," acknowledging the unusually high ratings his workshops receive. He has also authored four well-received how-to books on donor communications.

Thursday, April 1, 2010
City Year
287 Columbus Avenue Boston, MA 02116

Registration and Networking: 11:30 a.m. - 12:00 p.m.
Program: 12:00 p.m. - 1:30 p.m.

Please Note Our New Location – Bring Your Own Lunch - No Food is Available on Site

Registration Deadline: March 24, 2010

Remember, it's a WID networking tradition to swap business cards – bring yours.

Cost: $15 for WID members; $25 for non-members, late registration (after 03/24/10)

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