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Women in Development of Greater Boston

The Program Committee Presents:

"Best Bang for the Buck: Tips and Tools for Engaging the Disengaged"

Read the summary from this program

Speaker: Rebecca Yturregui, Director of Marketing and Stewardship, Wellesley College

Join WID members in a lively, highly participatory discussion led by Becka Yturregui around the most effective way to communicate with "disengaged" populations. Whether it's an alumni/ae cohort that is not responding to an appeal or a target demographic that does not know your organization exists, the key to good fundraising communications (or any communications, for that matter) is knowing your audience. Through a case study of Wellesley College's effective and award-winning "Count Me In" campaign, we will discuss:

• the role of research in development communications
• free and relatively easy ways to make a great impact
• not-so-free, but smart tactics to invest in

Please note: Attendees should expect to receive a brief survey in advance of the lunchtime discussion to help inform the content of the presentation.

Rebecca Yturregui, director of marketing and stewardship at Wellesley College, employs quick wit, bold voice, and visionary skill in her award-winning marketing communications work. Her nearly 20 years of nonprofit and higher education experience includes brand creation and management, marketing publications, new technologies, and development and alumni marketing. She has evaluated, created, implemented, and promoted numerous effective initiatives — from verbal and visual identity systems to multi-million dollar fundraising campaigns and complex multimedia communications plans. Always on the ball, Becka balances strategic, practical thinking with an intuitive, creative approach.

 Wednesday, February 16, 2011
City Year
287 Columbus Avenue Boston, MA 02116

Registration and Networking: 11:30 a.m. - 12:00 p.m.
Program: 12:00 p.m. - 1:30 p.m.

Registration Deadline: February 9, 2011

Bring Your Own Lunch - No Food is Available on Site

Remember, it's a WID networking tradition to swap business cards – bring yours.

Cost: $15 for WID members; $25 for non-members, late registration (after 2/09/11)

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