Women in Development: Programs & Events - More Than an Afterthought: Integrating the Internet Into Development Communications

Women in Development: Celebrating A Quarter Century

The Brown Bag Committee Presents:

"More Than an Afterthought: Integrating the Internet Into Development Communications"

Speaker: Perry Hewitt, Principal, Colechurch Consulting

The internet has transitioned from a design-centric, 'nice-to-have' component, to a critical feature of Development Communications. While face-to-face contact will always be vital for effective fundraising, the internet enables development professionals to augment personal communications, and deliver consistent messages.

This session will discuss challenges faced by Development organizations, such as taming IT-driven initiatives and introducing internet possibilities to staff members who are not tech savvy. The forum will also review examples of integrated marketing communications, and offer ideas for quick-hit programs to try in your own workplace.

Perry Hewitt develops meaningful integrated marketing programs for nonprofits and corporations in the higher education sector. Recent clients include: Tufts University; Dorothy J. and Gerald R. Friedman School of Nutrition Science and Policy, the Harvard University John F. Kennedy School of Government, and Boston College. Areas of experience and expertise are: user-centered design, information architecture, online communities, intranets, content management, open source software, and internationalization. Prior to establishing Colechurch, Perry worked in marketing technology positions at the following Boston-based companies: Razorfish, ArsDigita, Harcourt, Inc., Lotus Development Corporation, and a division of Simon & Schuster. She began her career in publishing at Houghton Mifflin Company.

Wednesday, December 7, 2005
The Federal Reserve Bank of Boston
The New England Room, 4th Floor
600 Atlantic Avenue, Boston, MA 02116
Telephone (617) 973-FIND

Registration: 11:30 a.m.
Program: 12:00 p.m. - 1:00 p.m.

Please bring a picture ID for verification with Bank Security.

Please note: Due to security restrictions, pre-registration is mandatory. No walk-ins will be accepted.

Registration Deadline for Member Cost: Wednesday, November 30, 2005

Beverages and dessert will be provided. Lunch may be purchased at the bank's cafeteria located on the 4th floor

The Federal Reserve is located at the corner of Summer Street and Atlantic Avenue across from South Station, accessible by the MBTA Red and Silver Lines, South Station stop. For directions, call (617) 973-FIND. Due to the constant road changes resulting from the Central Artery Tunnel project, please refer to www.bigdig.com for the most up-to-date traffic and parking advisory.

Cost: $10 for WID members; $15 for non-members and late registration (after 11/30/05).