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Women in Development: Celebrating A Quarter Century

The Brown Bag Committee Presents:

"Cost-Effective Marketing Communications Tactics for Nonprofits"

Speaker: Michele Levy is a seasoned brand strategist who combines an understanding of the nonprofit sector with over 15 years marketing and communications experience to develop brands and integrated communications programs that help organizations effectively deliver on their mission. Her recent work includes the successful rebranding of Historic New England (formerly SPNEA), and the initial research and planning that formed the foundation for WID's current branding initiative. She serves on the Alumnae Outreach Committee of the Radcliffe Institute and as a pro-bono consultant to entrepreneurs through the Center for Women and Enterprise. An honors graduate of Harvard/Radcliffe College, Michele received her MBA in healthcare management from Boston University.

Join us for an interactive session focused on cost-effective marketing and communications tactics that you can implement within your organization. Successful nonprofits understand that a strong brand and a strategic marketing plan need to be in place to effectively execute the mission and ensure an organization's future. …But how can a nonprofit market itself when there is almost no marketing budget, let alone a marketing department to make it happen?

Come and discover some practical strategies you can bring back to your shop!

Thursday, April 14, 2005
The Federal Reserve Bank of Boston
The New England Room, 4th Floor
600 Atlantic Avenue, Boston, MA 02116
Telephone 617-973-FIND

Registration: 11:30 a.m.
Program: 12:00 p.m. - 1:00 p.m.

Please bring a picture ID for verification with Bank Security.

Please note: Due to security restrictions, pre-registration is mandatory. No walk-ins will be accepted.

Registration Deadline for Member Cost: Wednesday, April 6, 2005

Beverages and dessert will be provided. Lunch may be purchased at the bank's cafeteria located on the 4th floor

The Federal Reserve is located at the corner of Summer Street and Atlantic Avenue across from South Station, accessible by the MBTA Red and Silver Lines, South Station stop. For directions, call 617-973-FIND. Due to the constant road changes resulting from the Central Artery Tunnel project, please refer to the bigdig.com website for the most up-to-date traffic and parking advisory.

Cost: $10 for WID members; $15 for non-members and late registration (after 04/6/05).

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