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Women in Development: Celebrating A Quarter Century

The Brown Bag/Dialogue Committee Presents:

"Why Brand Matters"

Speaker: Michele Levy is a seasoned brand strategist who combines an understanding of the nonprofit sector with over 15 years marketing and communications experience to develop brands and integrated communications programs that help organizations effectively deliver on their mission. Her recent work includes the successful renaming/rebranding of Historic New England (formerly SPNEA). Michele also conducted the initial research and planning that formed the foundation for WID's current branding initiative. She serves on the Alumnae Outreach Committee of the Radcliffe Institute, and as a pro-bono consultant to entrepreneurs through the Center for Women and Enterprise. An honors graduate of Harvard/Radcliffe College, Michele received her MBA in healthcare management from Boston University.

Join us for a highly interactive and informative discussion of why brand matters in the nonprofit sector. Brand strategy consultant Michele Levy will lead a lively conversation around the definition of brand, the impact of effective branding on communications and development, and how to maximize the value of your brand.

We will review brief case studies that illustrate best practices, discuss common challenges and pitfalls, and address your specific questions around branding and communications. Please come with your own questions, success stories and anecdotes! Register early, as space is limited.

Wednesday, March 30, 2005
Boston Children's Museum, Dewey Seuss Room, 5th floor
300 Congress Street, Boston, MA 02210
Telephone (617) 426-8855

Registration: 5:00 p.m.
Program: 5:15 p.m. - 7:00 p.m.

Registration Deadline for Member Cost: Thursday, March 24, 2005

Boston Children's Museum is close to Boston's major highways and easily accessible by public transportation, including the T, commuter rail, (Red Line, South Station Stop), bus and even water shuttle. For directions including various T and walking directions, please visit The Boston Children's Museum's web site. Validated parking is available at the Farnsworth St. Garage for $8 (info on museum web site). Several open-air, reduced rate parking lots are also available nearby after 5PM.

Cost: $10 for WID members; $15 for non-members, late registration (after 3/24/05) and walk-ins.

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